Coaching for agency owners

Every coach here
built an agency.

All coaches are current or former agency owners, ready to help you build a powerhouse agency. Pick the one who fits yours.

Browse the CoachesHow Coaching Works
Mark MercerPortage, IN
Marketing & Growth Execution
Why a coach?

Owners bring in a coach when the agency still depends on them for everything.

See who coaches what
01
You are the bottleneck

Every quote, hire and renewal runs through you. A coach who has built the systems gets you out of the seats.

02
Growth has stalled

The book is flat, marketing is inconsistent, retention leaks. Someone who has fixed it shortens the path.

03
You need a peer, not a vendor

Some things you cannot say to your team or carrier rep. Every coach here has made the same calls.

04
An exit or acquisition is coming

Valuation, deal structure, transition. Work it through with owners who have sold agencies themselves.

By the numbers
100+
agencies coached since 2024, from three-person offices to multi-location groups.
16 coaches
every one a current or former agency owner
31 states
where our clients write business
14 yrs
average time our coaches spent owning an agency
How it works

Three steps. The first two cost nothing.

Book a call
1
Free · 5 min
Browse the roster

Filter by stage, specialty and carrier. Every profile lists the agency they built.

2
Free · 30 min
Book a call

Half an hour with the coach you picked. You get a straight answer on fit, either way.

3
Ongoing
Start coaching

Sessions on your schedule, built around your numbers. Your team gets ITS Training too.

FAQ

What owners ask before the first call.

Still deciding? Take the thirty minutes. It costs nothing and you get a straight answer on fit, either way.

Book a call

Every coach on this roster is a current or former agency owner. You pick the coach yourself instead of being assigned a curriculum, and the first two steps — browsing the roster and the intro call — cost nothing.

Agency owners and principals, captive or independent, from three-person offices to multi-location groups. Most owners come to us when the agency still runs through them for every quote, hire and renewal.

It depends on what you bring in. The common ones: a team that operates without you in every file, marketing that runs consistently, retention that holds, and cleaner numbers ahead of a sale or acquisition.

Sessions are scheduled around your calendar, not ours. we have flexible options available.

Yes. Coaching is one-on-one with the coach you chose, and you keep the same coach throughout. Your team can use ITS Training alongside it.

That is usually where the work starts. Several coaches here specialize in culture and buy-in, and they have moved teams that were skeptical at the outset.

The coaches

Find the coach who fits your agency.

Owners who have already run the agency you are running now. Filter by stage, specialty and carrier, then book a call.

Browse the CoachesBook a call
John LarsonNanci CieckiewiczMark MercerMatt BlackJosh KnowlesSean Valley
Coaches in eight states, clients in thirty-one
From three-person offices to multi-location groups, captive and independent.
What they coach
GrowthOperationsMarketingLeadershipAcquisitionsExit planningCultureRemote systemsWork/life balance